Juan Genco was born in 1990 in Mendoza, Argentina, where he graduated from high school.
In 2010, while he was studying Industrial Design in the National University of Cuyo, he discovers photography as a method of expression.
In a time where digital already took over the market, he decides to take another way and get to know photography from its chemical process. Two years later, photography had become his communication tool.
He moves to Barcelona and took the Photography Grade at Institut d'Estudis Fotogràfics de Catalunya. In these last years, he discovers his vocation for documentary and street photography; and dedicates his time to travel and getting to know what's happening over the world through his cameras and his films. At Barcelona, has been working with photography for the last years.